Go back to the drawing board

Do you know the English expression “to go back to the drawing board“? Read the conversation below. Can you guess the meaning?

Eddie: How is the marketing project going?

Robert: Terrible. We will have to go back to the drawing board.

Eddie: That’s too bad. We spent a lot of money on it.

Does it mean

a) go and draw something

b) buy some drawing boards

c) start something again because it failed

d) make a new plan on a drawing board

The answer is below! ↓

ask blackboard chalk board chalkboard

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Answer: c) start something again because it failed